Brayzi: Market Insights for Angel Investors
Brayzi: The One-Hour Party Plug
Brayzi is building the go-to platform for instant party essentials—alcohol, smoke, marijuana-adjacent products, and curated extras—all delivered to your door in under an hour, powered by AI-driven logistics. Think of us as the first true party super-app: price-competitive, AI-optimized for selection, and culturally relevant through intelligent personalization.
Our Value Proposition: Solving Real Frictions
We’re not just tapping into convenience. We’re solving real frictions:
- Last-minute supply runs
- Overpriced third-party delivery markups
- Safety risks of late-night liquor/smoke pickups
- Limited inventory in local stores
- And a total lack of personality or community in existing platforms
Instead of aggregating other retailers’ listings (like Uber Eats or DoorDash), we own our inventory, enabling faster service, lower pricing, and stronger margins through AI-powered inventory optimization and demand forecasting. During our 4-week soft launch, we generated $4–5K in revenue with under $3K in marketing spend. That test revealed high demand and strong margins (avg. 100% on smoke; ~30% on alcohol), with prices still below local retailers.
Why Now? The Unmet Demand for "Fun" Delivery
Consumers—especially 21–30 year olds—are increasingly reliant on delivery, but no one owns the “fun” or “party” vertical the way Gopuff owns convenience. We’re here to change that. With hybrid storefront-fulfillment centers in city hubs, and a speed-centric model built for spontaneous nights, Brayzi is uniquely positioned to:
- Deliver within 1 hour
- Offer prices lower than liquor/smoke shops
- Curate the best selection for social moments
- Build a youth-centric brand that actually resonates
We believe speed, price, safety, and cultural connection are the four pillars to unlocking this market—and nobody has done it right yet. Brayzi will.
The Bigger Vision: Beyond Logistics
We’re building more than a logistics company. Our long-term goal is to make Brayzi a cultural brand that integrates social features into the platform—from collaborative carts to invite links—to become the all-in-one platform for party planning, gifting, and spontaneous good times.
We’re not competing with grocery delivery. We’re owning the party moment.
The Ask: Funding Our First City Hub
We’re raising $650K to launch our first city hub with hybrid fulfillment storefronts, hire additional engineering and ops support, and scale marketing in our first metro. This will fund:
- Lease + setup for 1 storefront in Houston
- Inventory buildout across alcohol and smoke products
- Branding + influencer-led marketing campaigns
- App development + Last Mile technologies
Introduction: Brayzi's Vision
Brayzi is on a mission to modernize how adults access alcohol and nicotine products by offering a reliable, AI-enhanced ultra-fast delivery service. This survey was conducted to assess consumer purchasing behavior, identify friction points in existing channels, and validate the demand for an alternative that prioritizes convenience and speed, further refined by AI-driven insights for continuous service improvement.
A total of individuals participated in this study, contributing valuable perspectives on their shopping patterns and preferences.
Key Investment Metrics
These metrics underscore the clear market demand and the potential for high engagement with a service like Brayzi, highlighting the opportunity for a strong return on investment.
Market Opportunity: TAM, SAM, SOM
This section outlines the total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) for Brayzi, focusing on all smoke and alcohol-related products.
| Market Segment | Low Estimate | High Estimate |
|---|---|---|
| Total Addressable Market (TAM) | $97.73 Million | $210.50 Million |
| Serviceable Available Market (SAM) | $14.66 Million | $84.20 Million |
| Serviceable Obtainable Market (SOM) | $1.17 Million | $16.84 Million |
Key Market Insights:
- There is a significant range of approximately $110 million between the low and high estimates for the Total Addressable Market (TAM), indicating substantial overall potential.
- A notable $70 million range exists between the low and high estimates for the Serviceable Available Market (SAM), highlighting the flexibility and growth potential within our target market.
- While the initial Serviceable Obtainable Market (SOM) currently appears low, our survey results suggest that users of general delivery apps like Uber Eats and DoorDash do not typically use these platforms for alcohol and smoking-related products. This is likely due to customer perception that these apps are primarily for food delivery.
- Therefore, there is a substantial opportunity to significantly increase the SOM, potentially bringing it much closer to the SAM as Brayzi establishes itself as the dedicated "party essentials" delivery platform.
- The Serviceable Available Market (SAM) represents an attractive and highly attainable market for our specialized alcohol and nicotine delivery app.
Detailed Market Analysis
Alcohol Consumption & Purchase Habits
Understanding where and how often consumers buy alcohol, along with their spending habits, helps define the current landscape Brayzi aims to disrupt.
Where Consumers Purchase Alcohol
Alcohol Purchase Frequency
Monthly Alcohol Spending
Analysis reveals that the majority of alcohol purchases still occur at physical retailers (e.g., Local Liquor Store, Large Retailers). However, a small but growing portion already uses alcohol delivery apps, indicating an existing comfort with the delivery model. The spending patterns show a broad consumer base, with a substantial group spending up to $300 monthly, highlighting a valuable target segment for Brayzi's service.
Nicotine/Smoke Product Consumption & Purchase Habits
The market for nicotine and smoke products also presents a significant opportunity, with similar demands for convenience and accessibility.
Where Consumers Purchase Nicotine/Smoke Products
Nicotine/Smoke Product Purchase Frequency
Monthly Nicotine/Smoke Product Spending
Similar to alcohol, physical stores (Gas Station, Smoke Shop) dominate nicotine/smoke product purchases. The frequency of purchase, particularly for "1-3x a week" and "2-3 times a month", points to a strong need for convenient, on-demand access that Brayzi can provide. The spending data shows a significant segment spending "Less than $100" but also a considerable portion in the "$100 - $300" range, indicating a valuable market for regular, smaller-basket purchases.
The Case for Ultra-Fast Delivery: Brayzi's Core Value Proposition
This section directly validates Brayzi's core offering: ultra-fast delivery as a solution to consumer needs.
Anticipated Delivery Service Usage Frequency
Importance of Delivery Speed
Consumer Preference: Delivery App vs. Physical Store
The data unequivocally shows a strong inclination towards using a delivery service frequently (over 50% would use monthly or more). A high demand for speed is evident, with 60% preferring delivery within an hour. Crucially, a significant portion of the market actively prefers the convenience of a delivery app over the traditional physical store visit, directly validating Brayzi's business model.
Identifying Consumer Pain Points: Why Brayzi is Needed
The qualitative feedback consistently highlights issues that Brayzi is uniquely positioned to solve, confirming a genuine market need.
Top Inconveniences for Alcohol Purchase:
Top Inconveniences for Nicotine/Smoke Product Purchase:
The most common frustrations include the time and effort involved in going to physical stores, restrictive store hours, the physical burden of carrying purchases, limited product selection, and price variations. Brayzi offers a direct solution to these widespread pain points, positioning itself as an essential service for the modern consumer seeking convenience and efficiency.
Product Roadmap: From Mockup to Market Leader
Vision: To build the most seamless, engaging, and comprehensive AI-powered delivery platform for 21+ party essentials, creating a vibrant social hub around shared moments.
Year 1: Build the Core, Validate the Model, & Launch Strong
Focus: Establishing robust backend infrastructure, launching a fully functional MVP in Houston, proving rapid delivery and healthy unit economics, and building an initial user base and loyalty.
Year 1, Quarter 1: Foundation & Backend Build-Out (Houston Focus)
- Backend & Infrastructure:
- Design and implement core API architecture (RESTful/GraphQL).
- Set up secure, scalable cloud infrastructure (AWS/GCP/Azure).
- Develop User Authentication & Management module (registration, login, profile storage, password reset).
- Implement Product Catalog & AI-Powered Inventory Management system (SKUs, dynamic pricing, predictive stock levels, categories, product details).
- Build Order Management System (order creation, status tracking, fulfillment assignment).
- Integrate Payment Gateway (Stripe/Braintree for secure transactions).
- Frontend & UX (Key MVP Screens):
- Develop Native iOS/Android app (or high-performance React Native/Flutter) for core shopping flow.
- User Onboarding & Age Verification (Initial): Basic DOB capture.
- Homepage: Browse categories, featured products, deals (pulling real data from API).
- Product Listing Pages: Filters (category, price), search functionality (functional).
- Product Detail Pages: Images, description, price, add to cart.
- Cart Functionality: Add/remove/update quantity, subtotal/total calculations (backend-driven).
- Checkout Flow: Address entry, payment selection, order confirmation.
- Social Hub (Beta):
- User Profiles (social): Display activity, friends.
- Friend Connection: Sync contacts, search by username.
- Activity Feed: Display friends' orders, event creations (initial backend integration).
- Event Creation & Management: Fully functional in-app event planner.
- Brayzi Bets: Create, join, and track bets with real pooling logic.
- Gifting Service: Send items to friends as gifts with personalized messages.
- Collaborative Carts (Beta): Basic functionality for shared shopping lists.
- Operations & Logistics Tech:
- Driver App (MVP): Basic order assignment, delivery route, status updates (pickup/delivery).
- Fulfillment Dashboard (MVP): Internal tool for store staff to manage orders, pick/pack, and assign to drivers.
- Compliance & Security:
- Initial 21+ age verification workflow (DOB on signup, physical ID check on delivery).
- Basic API security (authentication tokens, input validation).
Year 1, Quarter 2: Launch & Optimization (Houston)
- Backend & Infrastructure:
- Refine API performance and stability.
- Implement Real-time Order Tracking integration with AI-enhanced predictive ETAs (WebSockets/Pub/Sub).
- Develop Referral Program backend logic.
- Frontend & UX:
- Enhance Real-time Tracking UI: Live map view with driver progress.
- Refine Checkout Experience: Address validation, saved addresses, multiple payment methods.
- User Profile: View/edit basic info (connected to backend).
- Order History: View past orders.
- Referral Sharing: In-app invite options.
- Discovery Enhancements: "Beyond the Bottle: Brayzi Playlists" (curated content).
- Product Filters & Sorting (Advanced): More granular options (e.g., ABV, flavor profile).
- Operations & Logistics Tech:
- AI-Driven Route Optimization for drivers.
- Integration with Inventory Scanners for faster picking/packing.
- Location-based service areas and geofencing.
- Compliance & Security:
- Automated compliance checks (e.g., restricted delivery hours, product limits).
- Enhance data encryption (at rest and in transit).
- Growth & Monetization:
- Houston Launch! Execute initial marketing campaigns.
- Monitor conversion rates, user retention, and order fulfillment metrics.
Year 1, Quarter 3: Feature Expansion & Feedback Loop
- Backend & Infrastructure:
- Promotions & Discount Engine: Backend logic for deals, coupons, bundles.
- Analytics integration (e.g., Mixpanel, Amplitude) for deep user behavior insights.
- Scalable database for user preferences and history.
- Frontend & UX:
- "Today's Deals" & "Bundles" sections (dynamic): Pulled from promo engine.
- "My Faves" (functional): Allow users to mark/reorder favorite products.
- User Reviews & Ratings: Implement system for users to rate products/delivery.
- AI-Driven Personalized Product Recommendations (Basic): Leveraging initial purchase history for tailored suggestions.
- Operations & Logistics Tech:
- Multi-Storefront Support: Prepare system for managing inventory/orders across multiple physical locations within Houston.
- Driver performance dashboards for efficiency monitoring.
- Compliance & Security:
- Regular security audits and penetration testing.
- Growth & Monetization:
- A/B testing for pricing, promotions, and feature adoption.
- Feedback collection mechanism (in-app surveys).
Year 1, Quarter 4: Stability & Scalability Prep
- Backend & Infrastructure:
- Microservices Architecture (Initial Phase): Break down monolithic services for scalability.
- Automated testing frameworks for backend stability.
- Frontend & UX:
- Performance Optimizations: App load times, responsiveness.
- Accessibility Improvements.
- UX polish across all core flows based on user feedback.
- Operations & Logistics Tech:
- Automated inventory reordering alerts.
- Enhanced dispatch and real-time communication tools for the operations team.
- Strategic & R&D:
- New City Readiness Assessment: Data analysis for next expansion cities.
- Continuous integration of advanced AI/ML models for hyper-accurate demand forecasting and next-gen personalization.
Meet the Visionaries
Behind Brayzi's innovative approach and rapid growth is a team with deep expertise in e-commerce, logistics, AI-driven technology, and strategic market development.
Fahad Rehan
Currently on Amazon’s Investment Strategy team. Previously helped launch Amazon’s sub–same-day grocery program, Project Kobe (Amazon’s answer to Target), and is now leading Amazon’s newest Quick Commerce initiative. Deep expertise in Start-up speed delivery businesses, logistics, inventory, and on-the-road ops, and Economic impacts on speed deliveries.
Rupinderjit Singh
Built and led product and program strategies across startups and scaled companies. At PriceEasy AI, drives development of an industry-leading AI-powered back-office system for retail operators. Previously at Indeed, led core product initiatives impacting millions of users, and prior to that, founded Brayzi, a 21+ delivery startup where he handled ops to GTM. Operates at the intersection of strategy, execution, and systems thinking.
Juan Diego Munoz
2 years of experience in product and implementation at Epic and 4 years of Strategy and IT at McKinsey and Deloitte. Involved as the CSO or Angel Investor in 3 other successful ventures, including a brick and mortar Amazon storefront, cryptocurrency trading product using GenAI, and an events platform and app for social media influencers.
Conclusion & Investment Opportunity
The survey data unequivocally demonstrates a robust and underserved market for Brayzi's AI-optimized ultra-fast alcohol and nicotine/smoke product delivery service. Consumers are actively seeking more convenient alternatives to traditional purchasing methods, are willing to adopt delivery solutions, and highly value speed. The identified pain points reinforce the urgent need for an efficient, on-demand service like Brayzi.
Investing in Brayzi means investing in a rapidly growing segment of the AI-powered convenience economy, addressing tangible consumer needs, and capturing a loyal customer base. We are confident that Brayzi will deliver significant returns by becoming the go-to platform for 21+ product delivery, providing unmatched convenience and efficiency through its intelligent AI foundation to an eager market.
Frequently Asked Questions
What Investors Get (Returns, Equity, Perks)
We’re not offering annual dividends or early cash returns. All net profits are being reinvested directly into the business to expand our footprint and sharpen our tech—specifically around UTR (Under the Roof) and OTR (On the Road) cost efficiency.
Our first investor will receive 25% equity in exchange for a $650K investment, along with a board seat and standard voting rights.
Liquidity Events & Exit Plan
We’re targeting a major liquidity event once Brayzi is up and running in at least three states. Ideally, that means acquisition by a strategic player in the delivery, nightlife, or convenience space. But if the right buyer doesn’t materialize, we’d consider a longer-term path to IPO. Either way, we’re building with exit scalability in mind—tight operations, lean tech, and a replicable market-entry playbook.
Dividend Policy
We’re not planning to issue dividends. The priority is growth—expansion, retention, and feature development. Every dollar we earn is a dollar that goes back into the business to get us there faster.
Operating Hours (Based on Demand Patterns)
We expect peak delivery windows between 7:00 PM and 12:00 AM—especially Thursdays through Sundays. We’ll likely run lighter operations earlier in the day and ramp up staffing for those evening hours. Full operating hours will be from 10:00 AM to 2:00 AM daily, with potential for expansion based on regional demand and licensing.
Early Employee Compensation Strategy
We’re aware we’ll need to overpay early to get reliability and build loyalty—and we’re okay with that. Right now, we’re paying in line with top-tier gig competition—$25/hour, which is about what Uber drivers average in Houston. But unlike Uber, the money with us is guaranteed.
Drivers will work on an 8-hour shift model, picked online in advance, similar to Revel—but they bring their own car. Down the line, we could explore company-owned vehicles or even EVs to better control quality and branding.
“We Do X for Y” Value Proposition
We make it easy for 21- to 35-year-olds to get the party started—with no hassle, no group chat drama, and no overpriced corner store runs.
We deliver a wide selection of alcohol and smoke products straight to your door, fast and at competitive prices. But we don’t stop there: on our app, users can also create events, set up registries for what they need (beer, pre-rolls, snacks, etc.), and send it all out to their friends in one click. We take the coordination headache off your hands so you can actually enjoy the night.
Note on data interpretation: Qualitative responses for "inconvenience" were categorized based on thematic similarities to extract actionable insights. Responses like "I don’t purchase alcohol/nicotine/smoke products" were excluded from specific purchasing habit analyses but included in overall delivery preference and speed importance.
Chart Colors: Primary Brayzi Green is used for key positive indicators and "Delivery App" preference. Other colors are used for distinction in multi-category charts.